Survey Analytics's Social Media Analytics integrates, analyzes and enables organizations to act on intelligence gleaned from online conversations occurring across professional and consumer-generated media sites. It enables organizations to attribute online conversations to specific parts of their business, allowing an accelerated response to shifts in the marketplace.
Survey Analytics's Social Media Analytics is an enterprise hosted solution based on a client.s unique business challenges and enterprise goals and provides a tailored implementation hosted and managed by Survey Analytics's Solutions OnDemand.
Benefits :
- Analyze conversation data.
- Identify advocates of, and threats to, corporate reputation and brand.
- Quantify interaction among traditional media/campaigns and social media activity.
- Establish a platform for social CRM strategy.
Features :
- Data integration and storage.
- Data and text mining.
- Media analyst workbench.
- Media intelligence portal.
- Multilingual support.
Social Media Analytics
Survey Analytics's Social Media Analytics provides multi-language support because a bad customer review is as valid in Spanish or French as it is in English; some estimates are that less than half of all Twitter traffic is in English.
Survey Analytics's Social Media Analytics allows organizations to advance beyond ad hoc social media interactions by maintaining an archive of conversations necessary for ongoing analysis.
Understanding that your brand or business is being viewed in a negative light is useful, but understanding which elements of your business are generating that sentiment allows you to take action. Survey Analytics's has a unique approach for developing custom taxonomies and concepts that aligns to the most important business concerns and bring a level of clarity and insight other solutions can't match.
With Survey Analytics's Social Media Analytics, subject-matter expertise and statistical models are combined to create powerful, efficient sentiment extraction rules that business expertise and statistical rigor alone cannot provide.
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