Survey Analytics Casestudy Roku

Roku is the market leader in streaming entertainment devices designed specifically for the TV. Roku was seeking ways to better gather information from its customers. Roku began working with SurveyAnalytics in spring of 2010 in order to gauge consumer sentiment via a very accessible, robust survey platform.

"We approached SurveyAnalytics with multiple research demands, including a simple user interface, the ability to program complex survey logic, send high volumes of survey invitations and store massive amounts of data, plus a flexible, intuitive analysis tool that allows us to see relationships in the data in real time, as it comes in from the field - all with a reasonable price tag, After fielding dozens of surveys with SurveyAnalytics, we have been pleased with our decision to use their sophisticated research platform."

What's inside

• Roku Casestudy
• Challenges
• Solutions